Leading the Green Transition
Data Centre Resilience: What You Need To Know In 2025. In this sponsored feature, the Director of Critical Energy at Sunbelt Rentals, Billy Wharton, explores the growing need for sustainable solutions in data centres as demand surges, particularly driven by the rise of artificial intelligence (AI)
This article discusses the need for innovative, sustainable solutions to help the industry reduce its carbon footprint while navigating the complexities of operational efficiency and reliability. By embracing technologies like Stage V generators, battery storage, and hybrid systems, the sector is taking important steps to meet the pressing demands for sustainability in the face of rapid growth.
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A recent report by Morgan Stanley indicated growing demand for data centres worldwide, due to the rise of artificial intelligence (AI), will lead to an output of 2.5 billion tons of carbon by the end of the decade. As these energy-intensive facilities grow, so does the pressure from governments, investors and consumers to reduce their environmental impact.
This article looks at how innovative, sustainable solutions can support the industry by reducing carbon emissions and addressing the operational challenges of transitioning to a greener future.
Supporting a Sustainable Future
Creating greener data centres starts with adopting smart technology like Stage V generators, battery storage, and hybrid systems. These help to reduce emissions and provide reliable energy during maintenance, peak demand, or outages.
Designed to support the reduction of emissions, Stage V generators are a cleaner alternative than traditional power systems, while battery storage units deliver clean and reliable energy during periods of low demand or outages, reducing reliance on fossil fuels.
Hybrid systems combine these with intelligent energy management systems to optimise energy consumption, lower emissions and create resilient power infrastructures capable of handling unexpected energy demands.
These advancements play a significant role in making data centres more eco-friendly while maintaining their operational reliability. At Sunbelt Rentals, we’re helping drive sustainability by offering low-emission equipment and solutions to help the industry shift to a greener future.
Synchronised Setups
Synchronised setups offer increased efficiency and reliability while lowering carbon output. By integrating multiple energy sources into a single set up, like generators, batteries, and cooling solutions, they optimise power supply during peak and off-peak periods, which leads to reduced fuel consumption and less downtime.
Synchronised setups also ensure a reliable and stable power supply, critical for maintaining uninterrupted data centre operations. This approach is particularly important during high demand, emergencies, or maintenance periods, creating reliable and eco-friendly operations.
Long-term cost benefits
While sustainable technologies often come with a higher upfront investment, their long-term benefits outweigh the costs. By adopting energy-efficient solutions, such as battery and solar-powered solutions, data centres can lower energy consumption, reduce reliance on the grid and relieve the financial pressures of rising energy costs.
By prioritising more eco-friendly solutions, data centres can keep up with high energy demands while aligning with the need to meet stricter emissions and sustainability regulations set by governments, regulators, and investors across the UK and Europe.
Collaborative Innovation
To achieve meaningful progress with sustainable solutions, collaborations between industry leaders, supply chain partners and government bodies is needed. Open dialogue and knowledge sharing can help to accelerate the adoption of current and emerging solutions.
We are focused on increasing collaboration to equip data centres with the tools needed to meet these rising pressures. Through trials and case studies, we are helping to demystify sustainable technologies, showing their benefits and explaining how the industry can adopt them with confidence.
By embracing new technologies, adopting synchronised setups, and fostering partnerships, the industry can chart a clear path to balance demand with sustainability.
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