In this sponsored feature, Director of Critical Energy for Sunbelt Rentals, Billy Wharton, discusses how fostering diversity is essential to solving the talent shortage. He shares insights on how inclusive hiring, apprenticeships, and employee resource groups (ERGs) are helping to build a more innovative and sustainable industry.
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Technology and data centre industry continue to be at the forefront of the UK and Europe’s economic and technological advancements, with the UK accounting for over 25% of Europe’s total data centre capacity. This growth has been fuelled by the increase in AI and the demand for cloud services. However, the industry faces critical challenges with skills shortages and the need for more innovative ideas.
Addressing these challenges requires bold action and diversity must be at the heart of the strategy. A more inclusive workforce not only brings innovation but also ensures businesses are equipped to meet evolving demands.
Addressing the Skills Gap Through Diversity
The UK’s data centre industry is experiencing unprecedented growth, but an estimated 25% of businesses report difficulty meeting their hiring needs due to a lack of qualified candidates. This gap threatens to undermine progress in a sector critical to the nation’s digital future.
A recent report by Data Centre Review emphasised the industry’s urgent need to attract talent from diverse backgrounds. Companies with diverse teams are 33% more likely to outperform their competitors, highlighting that inclusive hiring is not only ethical but brings with it tangible benefits.
Nancy Johnson, Internal Sales Coordinator of Critical Power at Sunbelt Rentals, shares her perspective on the skills gap. Reflecting on her journey within a traditionally male-dominated industry and how diversity can be a solution to these pressing issues.
“There has been progress in increasing diversity, but the industry still has a long way to go. At Sunbelt Rentals, we are working hard to address this by supporting women and minority groups through initiatives like apprenticeships, graduate programmes, and employee resource groups (ERGs). These initiatives are helping to break down barriers and create a pipeline of talent for the future,” said Johnson.
Diversity Fuels Innovation
Johnson added Sunbelt Rentals has introduced initiatives such as Employee Resource Groups (ERGs), focused on gender equality, ethnic and racial equity, LGBTQ+ inclusion and support for parents and caregivers. These groups encourage cross-departmental collaboration, break down stigmas and create a supportive workplace culture.
“Apprenticeships and graduate programmes, like Women in Leadership apprenticeships, are designed to attract and develop talent from underrepresented groups. Training and development initiatives, including e-learning programmes, equip employees with the foundational knowledge needed to thrive in an inclusive workplace,” added Johnson.
Diversity does more than address the skills gap, it drives innovation and creates an environment for creativity. Industries that fail to embrace diverse perspectives risk stagnation.
“Without diverse perspectives, businesses risk the chance of stagnation. New mindsets bring fresh ideas, encourage creativity in problem-solving and ultimately lead to a more innovative industry. If we continue to rely on similar viewpoints, we will keep producing similar outcomes. Diversity is the key to unlocking untapped potential across the industry and breaking that cycle,” said Johnson.
This is particularly important as sustainability becomes a cornerstone of the data centre industry. With the sector increasingly focused on green energy and environmental impact, there is a growing need for tech talent with sustainability expertise. By fostering diversity, businesses can attract individuals with the unique skills and perspectives required to meet these challenges.
The Industry Crossroads
The data centre industry stands at a crossroads. To secure its future, the sector must broaden its talent pool and actively embrace multiple viewpoints.
“Be strong-willed and passionate about the role you play in the industry. While barriers still exist, the opportunities are limitless. With the rise of AI, the importance of tech and green careers are reshaping the industry, making it an exciting and impactful place to build a future-proof career,” said Johnson.
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